Brand Identity & Logo Design

What you get

Logo & mark: Logotype, symbol and variants (horizontal, vertical, favicon) in every ready-to-use format.
Visual system: Colour palette, typography, grids and image treatment: the rules that keep everything consistent.
Brand guidelines: A clear manual on how (and how not) to use the brand, so anyone applies it correctly.
Naming & voice: When needed: name, tagline and tone of voice that give personality and make the brand memorable.
Assets & templates: Cards, social kit, decks and ready templates, so you start immediately with consistent materials.

01

Discovery

Listening: who you are, who you speak to, what sets you apart. Strategy before aesthetics.
02

Concept

I explore distinct visual directions and present them with a rationale, not ten random options.
03

System

I turn the chosen mark into a full system and stress-test it on real-world cases.
04

Handover

Organised files, guidelines and support: everything ready for you to use with no friction.

— Why work with me

Twenty-five years between design and technology taught me one thing: a brand lives in the details and in the way it moves, not only in how it looks.

How much does a brand identity cost?

It depends on scope: logo only, full identity, or also naming and materials. After a first call I send a clear, no-surprise quote.

How long does it take?

Usually 3 to 6 weeks for a full identity, depending on revisions and material availability.

Do you also restyle an existing logo?

Yes. Often you don’t need to start from scratch: we can evolve what works while keeping the recognition you’ve built.

Do you work remotely / outside Palermo?

Of course. I’m based in Palermo but work with clients everywhere, in Italian or English.

Tell me about it — even just a line. I reply within 24h.